There are a lot of college students, freelancers and full service agencies creating websites. It’s honestly not that difficult to do. But just because they can, doesn’t mean they should.
The innate value of an online presence is the extreme tracking capabilities that it offers. With simple coding, your website can help you define who your target audience is and evaluate the best way to connect with them. It can tell you how successful your online and offline campaigns are and allow you to calculate your Return on Investment (ROI). With the appropriate analytics, you can leverage your website and make it your optimal marketing tool.
This is not The Field of Dreams – just because you built it doesn’t mean that your target audience can find it. So many people consider their keywords for Search Engine Optimization (SEO) and Search Engine Marketing (SEM) to be an afterthought. Taking the time to understand your target audiences’ searching habits before you build the site will ensure a more streamlined website development process as well as the most efficient (and cost-effective) Search Engine Optimization.
Why iMarketing Websites?
- We understand that your website is your digital brand. We’re not just talking about the consistency of your logo, corporate colors and content – iMarketing focuses on the features, functionality and overall user experience that represent your brand.
- Your website has to work for you – not just create more work. iMarketing builds all of our sites within a Content Management System (CMS) to allow you to quickly and easily update your website. We evaluate your needs to integrate functionality that simplifies your Customer Relationship Management (CRM) processes.
- iMarketing focuses on keywords at the beginning of the website process to ensure that your new website is properly optimized at the time of launch. Our methodology offers the optimal organic search engine optimization to save you time and money after launch.
- Whether you need a new company website, a promotional site or just a landing page, iMarketing offers the most effective and efficient web build procedure with proven results.