Social
Media

There is a lot of buzz in the industry about Social Media, but is it right for you and your company? Creating and building your social media presence can be challenging, but can also be very rewarding. The most common concerns with social media are how to define your social media presence and how to manage your efforts.

You may wonder how and why your company would enter into social media. This new marketing tactic opens the door for stronger relationships with your customers and countless opportunities to obtain new customers. Frankly, if it’s done right, social media will indirectly drive sales.

The list of social media sites (i.e. Facebook, Twitter, YouTube, Digg, Delicious, Flickr, etc.) is constantly growing. There are even industry-specific or company-specific social media outlets where you can establish and build your presence. Once you decide where you will participate, it is critical to remain active. You must maintain a consistent schedule for posting updates and announcements. And you must actively listen to the feedback you receive. Needless to say, this could become a very time-consuming aspect of your marketing plan.