Home Solutions Partners initially contacted iMarketing for a website redesign. Their previous website did not accurately represent the quality of their services and lacked proper Search Engine Optimization (SEO), limiting online visibility.

iMarketing developed a modern, professional website designed to better reflect the company’s craftsmanship, capabilities, and growing service offerings. The new site was built with SEO best practices in mind to improve search rankings and drive qualified traffic.

Website Redesign

As the new website neared completion, iMarketing collaborated with Shaw Carpet to integrate Shaw Web Studio into the flooring section of the site. This integration enhanced the user experience and provided customers with an interactive way to explore flooring options.

Following launch, iMarketing implemented an ongoing SEO and link-building strategy to continue improving search visibility, generating leads, and strengthening online authority.

Social Media

After the website launch, iMarketing created and launched the Home Solutions Partners Facebook page to increase brand awareness and encourage word-of-mouth marketing through social media.

Email Marketing

To further strengthen communication with customers and business partners, iMarketing introduced HTML email marketing campaigns. The initial campaign announced the addition of the company’s new insulation division, helping to generate awareness and cross-promote services to an existing audience.

Business Cards & Ongoing Support

iMarketing continued to support Home Solutions Partners with business cards, print advertising, website updates, and ongoing marketing consulting.

Beyond external marketing efforts, iMarketing also helped streamline internal operations by creating interactive templates and processes for quoting, proposals, and work orders, improving efficiency and maintaining brand consistency across all customer touchpoints.