I met with Ryan Hausman just as he was launching Hausman’s Refrigeration & HVAC. Starting a new service-based business requires more than technical expertise; it requires a professional brand presence that builds trust from the first interaction.

We began by developing a cohesive color palette and custom logo that reflected the reliability, professionalism, and technical precision customers expect from an HVAC provider. The result was a clean, recognizable brand identity designed to grow with the business.

In addition to visual branding, I assisted Ryan in securing his domain name and setting up a branded email address, replacing a generic Gmail account with a more professional communication platform.

Business Card Design

Once the logo and brand foundation were established, I designed a coordinating business card that reinforced the new identity.

For a growing service business, a business card is often the first tangible impression a customer receives. The final design was clean, easy to read, and aligned with the new branding — ensuring consistency across vehicles, uniforms, and printed materials.

Social Media

While Ryan was not ready to launch a full website, it was important to establish an online presence. I created and optimized the Hausman’s Refrigeration & HVAC Facebook business page to serve as the company’s primary digital hub.

To maintain brand consistency and improve credibility, we redirected the secured domain name directly to the Facebook page. This allowed customers to easily find the business online while laying the groundwork for a future website.

The result was a cost-effective, professional launch strategy that positioned Hausman’s Refrigeration & HVAC for steady growth from day one.