Search Engine Marketing (SEM) encompasses all tactical efforts employed to drive traffic to your website from the search engines. This includes both organic Search Engine Optimization (SEO) as well as paid advertising with banner ads and Pay-Per-Click (PPC) campaigns.
All Search Engine Marketing is based on keywords. Selecting the most appropriate keywords for your website can be challenging and time-consuming, but the process is critical to achieve optimal results.
Search Engine Optimization
The key benefit of SEO is that it is natural and essentially free. Your website developer or interactive agency will likely charge you a small fee for this service, but once it’s done, there are no ongoing costs. And if it is considered at the beginning of the website build process, it is significantly more cost-effective than optimizing your site after it is launched.
Banner ads and Pay-Per-Click (PPC) campaigns are typically employed post-launch. These options for paid advertising can be costly, but they offer almost immediate results. A good way to balance your SEM efforts is to use the most competitive keywords for your paid campaigns while using the less competitive keywords for your SEO.
Why iMarketing Search Engine Marketing?
- iMarketing focuses on optimizing your site at the beginning of the website build process which saves you time and money for all of your SEM efforts.
- Our consultative approach helps you to define the best keywords for your SEM campaigns. Using the wrong keywords is not only a wasted effort, but it also impedes your ability to get ranked for the right ones.
- iMarketing provides you with insight into the competitors SEM efforts and your target audiences’ search behaviors to help define the best keywords for your campaigns.