Tradesmithe initially contacted iMarketing for assistance with their website. While the company had grown significantly, their existing website no longer reflected the depth of their experience, expertise, or market position.

iMarketing began by working closely with the Tradesmithe team to clarify company history, mission, services, positioning, and long-term goals. We reviewed the competitive landscape, evaluated existing marketing assets, and conducted a comprehensive website audit – analyzing user experience, search engine optimization (SEO), and traffic performance.

This discovery process laid the groundwork for a strategic website plan designed to better represent the company and support continued growth.

Website Strategy & Development

Following the audit and strategic planning phase, iMarketing developed a comprehensive roadmap to modernize and strengthen the Tradesmithe website.

Key improvements included:

• Expanding and clarifying service offerings
• Enhancing overall professionalism and visual presentation
• Incorporating additional customer case studies
• Improving site structure and search optimization

During the redesign process, Tradesmithe introduced a new logo and updated color palette. iMarketing seamlessly integrated the new branding into the website to ensure a cohesive and elevated digital presence.

Tradesmithe continues to partner with iMarketing for ongoing website updates and future enhancements, ensuring the site evolves alongside the company’s continued growth.