Shafnisky Electric partnered with iMarketing for a comprehensive website redesign aimed at strengthening their online presence and supporting long-term growth.
After meeting with Tom, the owner, we discussed both immediate needs and future business goals to ensure the new website would serve as a scalable marketing tool. To guide the strategy, iMarketing conducted a competitive diagnostic and keyword analysis to identify positioning opportunities and search visibility gaps within the electrical services market.
This strategic groundwork allowed us to develop a clear plan before design and development began.
Website Development & Training
The new Shafnisky Electric website was built within a user-friendly Content Management System (CMS), allowing the team to easily update content and expand the site after launch.
Beyond development, iMarketing provided a half-day, hands-on training session to ensure the Shafnisky Electric team felt confident managing the website and reviewing analytics data. Upon completion of the training, a digital training guide was delivered to serve as an ongoing reference tool.
The result is a professional, search-optimized website that not only enhances online visibility but also gives the Shafnisky Electric team full control over their digital presence moving forward.
Client Feedback
I have been in business for twenty-five years. In the past year I realized I wanted to update my website and make it more current and “modernize” the site. I interviewed a handful of designers but when I met with Tiffany, I knew she was going to be the one. Tiffany dealt with my limited knowledge of how the website works behind the scenes and educated me all during the design process. She listened to my concerns and designed my new site. Her first draft on my new site was exactly what I was looking for and it proved to me that she had a good ear.
Since the site was launched, I have received numerous compliments on how user-friendly it is. I also want to mention that since it was launched, the site has brought in more leads than the old design.
iMarketing brought the project in on budget, which was critical. Tiffany is very fair with pricing and still maintains the hard work and dedication as any of the larger companies and yet still maintains that personal touch.
If you’re looking for a completely new website or just looking to tweak the one you have, I highly recommend you reach out to iMarketing.
– Tom Shafnisky, Owner, Shafnisky Electric