Scott Lindsey originally launched his business as Scott Lindsey Painting, focusing primarily on painting and pressure washing. As his expertise and service offerings expanded to include paver sealing, deck staining, garage floor coating, drywall repairs, caulking, and more, it became clear the business had outgrown its original name.
iMarketing worked with Scott to develop the new name Lakewood Ranch Home Improvement (LWR Home Improvement), a name that better reflected both the expanded service offerings and the defined geographic service area.
We secured the domain names lwrhomeimprovement.com and scottlindseypainting.com, creating a transition strategy that included a dedicated landing page explaining the rebrand and directing visitors to the new website. In addition, we set up a branded email address to elevate the company’s professional presence.
With the strategy in place, we developed a new logo to represent the broader scope of services and position the business for continued growth.
Business Card Design
With the new brand established, iMarketing designed updated business cards featuring a custom QR code.
When scanned, the QR code allows potential customers to instantly add Scott’s contact information directly into their phone. This ensured we could control exactly how the contact appeared, including logo, name, business name, phone number, email address, and website.
This modern approach made it easy for homeowners to save his information immediately, increasing the likelihood of future calls and referrals.
Increasing Local Visibility
To maximize visibility on active job sites, we incorporated the same QR code into the design of Scott’s lawn signs.
These signs allow neighbors and passersby to quickly scan and save contact information while work is being completed. Instead of simply displaying a phone number, the sign becomes an interactive marketing tool, turning curiosity into direct leads.
Expanding Professional Image
The next step was developing the LWR Home Improvement website, designed to clearly outline services, service descriptions, testimonials, service areas, business hours, and contact information.
Throughout development, iMarketing implemented SEO keyword research and optimization techniques to improve search visibility within the Lakewood Ranch area. The result is a professional, informative website built not only to look good, but to generate qualified local traffic and leads.
Social Media & Directories
To strengthen the company’s digital footprint, iMarketing created and optimized directory listings on platforms including Google, Yelp, and NextDoor.
We also launched the Lakewood Ranch Home Improvement Facebook page to provide an additional marketing channel for showcasing completed projects, engaging with the community, and encouraging referrals.
Google Reviews
To support reputation growth, iMarketing created a visually appealing and easy-to-use system for requesting Google reviews at project completion.
By simplifying the review process and making it convenient for satisfied customers to leave feedback, Scott was able to build credibility and strengthen his online reputation, which is an essential factor for local service-based businesses.