Architectural Polymers initially engaged iMarketing to assist with bi-weekly email campaigns targeting a combined audience of architects, precasters, and tilt-up contractors. What began as email marketing support quickly evolved into a comprehensive, multi-channel marketing partnership.
Over time, iMarketing became an extension of their internal team, supporting digital marketing, print production, photography, video development, tradeshow planning, and sales enablement tools designed to strengthen brand visibility across the construction industry.
Email & Social Media Campaigns
iMarketing managed bi-weekly email campaigns distributed to a highly targeted audience of architects, precasters, and tilt-up contractors.
Each campaign was strategically repurposed into coordinated social media posts for LinkedIn and Facebook, ensuring consistent messaging across platforms. This integrated approach reinforced brand authority, promoted projects and products, and maintained regular engagement with industry professionals.
Search Engine Optimization & Website Development
As email campaigns were developed, each was also repurposed as a blog post and added to the Architectural Polymers website to strengthen SEO and expand on-site content.
Beyond blog integration, iMarketing supported ongoing website updates, including:
- Adding new projects to the project gallery
- Uploading new product lines
- Expanding product information
- Enhancing visuals and user experience
Flickr Project Management System
One of the most impactful initiatives was the creation and management of a Flickr account to organize and geo-tag project photography.
The company owner had extensive knowledge of completed projects, but without him present, the sales team had no efficient way to locate projects by region; a frequent request from potential customers.
By implementing Flickr, we were able to:
- Geo-tag projects by geographic region
- Tag projects by product(s) used
- Tag architects, precasters, contractors, and engineers
- Store high-quality image in a centralized, searchable system
- Download images in various sizes for print and digital use
This system empowered the sales team to quickly locate relevant regional projects and strengthened customer confidence during the sales process. Additionally, Flickr served as an additional discovery channel, allowing new audiences to find and explore Architectural Polymers’ work.
Company Overview Video
iMarketing collaborated on the development of a company overview video designed to present Architectural Polymers’ capabilities, expertise, and industry leadership.
Responsibilities included writing the script, assisting in directing the spokesmodel during filming, and overseeing final video production. The finished video became a valuable sales and marketing asset, used to introduce the company to prospective clients and reinforce brand credibility.
Tradeshow Planning & Event Support
Architectural Polymers regularly participates in industry tradeshows, and iMarketing provided event planning and marketing support to maximize their impact.
Services included:
- Booth logistics coordination
- Large-format graphics
- Promotional product sourcing
- Print collateral development
This support ensured a cohesive, professional presentation that aligned with the company’s broader marketing strategy and reinforced brand consistency across digital, print, and in-person channels.
Print Catalog
iMarketing developed a 300+ page printed product catalog. The new catalog was a significant expansion from the previous sub-100-page version. The new catalog featured detailed product images (some personally photographed), project images, and comprehensive product information. This large-scale print project became a cornerstone sales tool for the company.
