A new Amazon Cafe franchise owner approached iMarketing to review startup marketing and print costs. Opening a franchise requires a significant investment, and many required materials were available only through an approved vendor at premium pricing.

iMarketing conducted a full cost analysis of the required print materials and identified substantial savings opportunities. After working directly with the franchise owners and securing approval to produce the materials independently, iMarketing delivered approved print pieces in half the projected turnaround time — while saving the franchise owner a significant amount of money.

Beyond print production, iMarketing also developed printed menus, digital menu boards, and provided comprehensive planning support for the grand opening event to ensure a smooth and successful launch.

Business Card & Letterhead

To support networking and professional communication, iMarketing designed and produced:

• Business Cards
• Letterhead

Each piece was carefully created to align with franchise brand standards while presenting a polished and cohesive identity. These foundational materials helped establish credibility and ensure consistency across all business communications.

Loyalty & VIP Engagement

Customer retention is critical for a new restaurant location. To help build loyalty from day one, iMarketing designed:

• VIP Discount Cards
• Frequent Purchase (Loyalty) Cards

These tools encouraged repeat visits, rewarded loyal customers, and supported ongoing promotional efforts. The designs were both functional and brand-consistent, reinforcing the Amazon Cafe experience with every transaction.

Promotions That Drive Traffic

To further support marketing and sales efforts, iMarketing designed:

• Coupons
• Gift Certificates

These promotional pieces helped drive new customer traffic, support special offers, and generate additional revenue opportunities, particularly during the grand opening phase and seasonal promotions.