Do I Need Branding?

You may think that your product or company already has a sufficiently strong brand. But does it pass the test? Answer the questions below to determine if you need branding assistance…

  • Can your employees (and specifically your management team) quickly recall your organizations’ top competitive advantages?
  • What are the two most important competitive factors for your customers to make a purchasing decision?
  • What is your unique selling proposition?
  • Is your organization top-of-mind for all of your target audiences?
  • Do you have a competitive analysis program in place to measure your brand image and your competitors’ brand images?
  • Do you have a customer satisfaction survey and do you regularly analyze the results?
  • Do you take advantage of customer interactions to gather feedback on their views of your company?
  • Are you spending more money on customer retention than lead development?
  • Does your marketing plan include a long-term and short-term brand strategy?
  • Do you have someone within your organization that is actively in charge of brand management?
  • Is your branding consistent across all mediums (i.e. print ads, website, sales materials, letterhead, etc.)?

Branding is often overlooked, but if it's handled appropriately, it can have a tremendous impact on your sales numbers and your overall longevity.